Bidroom is the first membership-based marketplace for travel lovers who get savings on hotel bookings combined with complimentary hotel perks and additional brand partner benefits. During the session, the founder of Bidroom, Michael Ross shared his insights on how he created this establishment and grew it to where it is today competing with the big names in the travel industry. The talk filled the room with inspiration where students were already intrigued in the ideation of this new concept pairing it with their current learnings in their Marketing course.