On the 3rd of February, EAHM kicked off the first of this year's Design Thinking workshop with Rove Hotels in collaboration with Rene Massatti, Managing Director of Playroom edding AG and with the support of our Innovation Management Professor, Dr Daniel Kleber. The hotel management and employees of the hotel chain brainstormed on how the brand can integrate design thinking based management models while discovering new problem-solving approaches for the hospitality industry. The testing phase will be in April and launch date in May 2023.