Tourism and Hospitality Hub
Strategically located at the crossroads between Europe and Asia, Dubai is a global tourism destination and hospitality hub. The city of Dubai offers extensive hospitality networks, which makes it an ideal gateway for hoteliers all around the world. Dubai has implemented an ambitious tourism strategy to attract 25 million visitors a year by 2025, and it’s already almost there.
Entertainment in Dubai
If you’re looking for the best things to do in Dubai, we have you covered. Achieving the #1 position on the global list of Tripadvisor Travellers' Choice Awards for Best Global Destination in 2022, Dubai certainly has a lot to offer its visitors. There are so many fantastic places to visit in Dubai – from stunning beaches to theme parks, shopping malls to desert escapes. With the unending list of activities and experiences, you will never get bored when in Dubai! Here are one of the top 5 unique things to check off your list:
- DeepDive Dubai
- Museum of the Future
- Dubai Frame
- Ski Dubai
- Desert Safari
Known as "the city of the future", Dubai is a leading centre for research and development (R&D) in emerging industries. The emirate creates an ecosystem for innovation and future-proofed business models through its output and performance, powered by tomorrow's thinking.
The Global Innovation Index ranked UAE amongst the Top 3 innovation economies in the Northern Africa and Western Asia region, and 36th globally. With approximately 85% of the population being expatriates of over 200 nationalities, Dubai has also ranked in the Top 20 of the most innovative cities in the world making it a global hub for business growth.
Some of the present and future innovations of Dubai include the Virgin Hyperloop, Museum of the Future and DP World Cargo Speed. Invested in significant growth industries and smart city development, Dubai aspires to be listed amongst the top five global commerce, logistics, finance, and tourism centres.
Luxury in Dubai
Dubai is a luxury playground like no other! Home to some of the most iconic infrastructure and a wide array of luxurious hotels in the world like the Burj Al Arab, Dubai epitomises understated glamour. In fact, the average hotel occupancy reached 74% in the beginning of 2022, one of the highest in the world.
Fulfil your luxe dreams through gigantic shopping malls that house every designer label imaginable, trendy lounge bars with stunning city views, to ridiculously extravagant spas. Being the most luxurious city in the world in 2022 by The Economist Intelligence Unit, life in Dubai is one you will not want to get away from.
The Art of Hospitality
Explore the traditions and heritage of the UAE as it dates back to 50 years of the hospitality of Emirati culture. The nation has evolved rapidly and dynamically, modernising its routes and ways but still keeping its legacy intact and embedded with the richness of its people yet welcoming other cultures into its home by welcoming more than 7 million international visitors in the first half of 2022. Experience the authentic culture of the UAE by wandering through the alleys of the Al Bastakiya Quarter or visiting the Al Marmoom Camel Racetrack.
No, however all people attending gatherings such as concerts or events must show PCR tests or green pass on the AlHosn government app.
There are many ways to travel around the city as it provides multiple commuting mediums. You can take the bus from the bus station which is a 5 min walk from the campus, call a taxi through the app or take the metro which is 10 min by car from the campus to get to anywhere within Dubai.
It is advisable to follow the social norms in Dubai in order to respect its culture where you are recommended to refrain from wearing clothes that would be too revealing for both men and women.