Tourism and Hospitality Hub

Strategically located at the crossroads between Europe and Asia, Dubai is a global tourism destination and hospitality hub. The city of Dubai offers extensive hospitality networks, which makes it an ideal gateway for hoteliers all around the world. Dubai has implemented an ambitious tourism strategy to attract 25 million visitors a year by 2025, and it’s already almost there.

Entertainment in Dubai

If you’re looking for the best things to do in Dubai, we have you covered. Achieving the #1 position on the global list of Tripadvisor Travellers' Choice Awards for Best Global Destination in 2023 and also being the world’s most popular destination for holidaymakers in Tripadvisor’s 2023 Travellers' Choice Awards, Dubai certainly has a lot to offer its visitors. There are so many fantastic places to visit in Dubai – from stunning beaches to theme parks, shopping malls to desert escapes. With the unending list of activities and experiences, you will never get bored when in Dubai! Here are one of the top 5 unique things to check off your list:


  • DeepDive Dubai
  • Museum of the Future
  • Dubai Frame
  • Ski Dubai
  • Desert Safari


Innovation Hub

Known as "the city of the future", Dubai is a leading centre for research and development (R&D) in emerging industries. The emirate creates an ecosystem for innovation and future-proofed business models through its output and performance, powered by tomorrow's thinking.

The Global Innovation Index ranked UAE amongst the Top 3 innovation economies in the Northern Africa and Western Asia region, and 36th globally. With approximately 85% of the population being expatriates of over 200 nationalities, Dubai has also ranked in the Top 20 of the most innovative cities in the world making it a global hub for business growth.

Some of the present and future innovations of Dubai include the Virgin Hyperloop, Museum of the Future and DP World Cargo Speed. Invested in significant growth industries and smart city development, Dubai aspires to be listed amongst the top five global commerce, logistics, finance, and tourism centres.



Women & Safety

UAE came out on top by Georgetown University's Women, Peace and Security Index, with 98.5 per cent of women stating they felt comfortable travelling alone in their areas at night, making it the highest percentage worldwide. Similarly, Gallup Global's 2021 Law and Order reported that the UAE scored 95 per cent as well in terms of being the safest place in the world.

UAE has served itself as an ideal nation for the entire world where women not only feel the safest but also empowered with a rising number of women leaders in the hospitality industry.

UAE has one of the lowest crime rates in the world with almost non-existent street crimes in the city as stated by Safe Cities Index 2019, The Economist Intelligence Unit.

Luxury in Dubai

Dubai is a luxury playground like no other! Home to some of the most iconic infrastructure and a wide array of luxurious hotels in the world like the Burj Al Arab, Dubai epitomises understated glamour. The city is at the forefront of the global tourism sector, with one of the world's highest hotel occupancy rates of 77.4% and hotel capacity expanding to over 150,000 rooms.

Fulfil your luxe dreams through gigantic shopping malls that house every designer label imaginable, trendy lounge bars with stunning city views, to ridiculously extravagant spas. Being the most luxurious city in the world in 2022 by The Economist Intelligence Unit, life in Dubai is one you will not want to get away from.

Arabian Culture

The Art of Hospitality

Explore the traditions and heritage of the UAE as it dates back to 50 years of the hospitality of Emirati culture. The nation has evolved rapidly and dynamically, modernising its routes and ways but still keeping its legacy intact and embedded with the richness of its people yet welcoming other cultures into its home by welcoming more than 7 million international visitors in the first half of 2022. Experience the authentic culture of the UAE by wandering through the alleys of the Al Bastakiya Quarter or visiting the Al Marmoom Camel Racetrack.

Discover Dubai


There are many ways to travel around the city as it provides multiple commuting mediums. You can take the bus from the bus station which is a 5 min walk from the campus, call a taxi through the app or take the metro which is 10 min by car from the campus to get to anywhere within Dubai.

It is advisable to follow the social norms in Dubai in order to respect its culture where you are recommended to refrain from wearing clothes that would be too revealing for both men and women.

Dubai hosts a lot of activities and events around the busy city such as museums, adventure parks, restaurants and other entertainment. You can always check out Visit Dubai which will answer your queries. Or you can always chat with your ambassador to ask any other questions!