Our proud alumni Nadine Seebacher, Director of Marketing, FIVE Palm Jumeirah and Tom Hui, Marketing Executive, Dukes The Palm, were featured on the Hotelier Middle East Marketing Power List 2022. 

Nadine Seebacher had a pivotal role in the growth of social media platforms, revenue and conceptualisation & launch of Bohemia at Beach by FIVE which included international DJs such as Lost Frequencies, Robin Schulz and Joris Voorn and welcomed more than 18,000 visitors and generated a 240 percent increase in Beach revenue as compared to the previous year.  Her work has contributed to FIVE Hotels and Resorts in Dubai welcoming over 3.79 million guests of 192 nationalities to FIVE’s F&B venues and putting on over 4,000 events with 360 top DJs. Thanks to her, FIVE has more than 700,000 active social media followers across all platforms, along with 60 million views on TikTok alone.

Tom Hui has left a unique mark on the hospitality industry; last year, he successfully launched an international sponsorship campaign with Miss Great Britain 2021 and not only that, but his sponsorship projects also fulfil corporate social responsibility through the adherence to female empowerment.

“Tom is a game-changer in hospitality marketing. He successfully aligns the elegant symbol between a luxury hotel and beauty events with international sponsorship. Dare to think out of the box, he effectively promoted the exceptional hotel experience in Dubai to global markets,” said Dr Sanjay Nadkarni, Director of Research and Innovation – Emirates Academy of Hospitality Management.