Bachelor of Business Administration in International Hospitality Management

Fast-track your career in hospitality with our 3-year BBA programme in International Hospitality Management, recognised by three international bodies, inclusive of a 6-month paid internship at one of EAHM’s top industry partners. This business degree will allow you to start your global career sooner than many other higher education curriculums. The programme will equip you with the necessary soft and hard skills that will make you a desirable choice for any recruiter. You will be prepared for a range of postgraduate degrees, whether in hospitality management or any other business-related industry.

3

Year Programme

6

Month Paid Internship

97

%
Job Placement Upon Graduation (2019 Graduate Survey)

100

%
Internship Placements

50

+
Nationalities
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Your gateway to endless opportunities

Discover the study plan where you will get a mix of academic knowledge, experiential learning and professional exposure

Year 1
Term 1
(15 credit hours)
Term 2
(15 credit hours)
Term 3
(15 credit hours)
Year 2
Term 4 - Internship
(18 credit hours)
Term 5
(15 credit hours)
Term 6
(15 credit hours)
Year 3
Term 7
(15 credit hours)
Term 8
(15 credit hours)
Term 9
(15 credit hours)

Introduce students to the structure and form of the hotel and tourism industry. Provide an understanding of the basic business tools most commonly used in today’s professional environment.

Focus students’ attention on the operational and business aspect of running a successful kitchen. The art of food preparation, food product knowledge, current trends, and competence in preparing dish combinations are the mediums within which the business is learnt.

Focus students’ attention on the management aspects of a food and beverage operation by developing basic concepts of planning, organising and controlling a food service operation.

Develop expository writing and oral presentation skills to the proficiency expected of a student at the university level. This course will provide the core tools students need for the effective use of the English language throughout their academic and professional careers.

Focus students’ attention on the practical aspects of running a successful restaurant, based and supported by basic theoretical knowledge; restaurant trends, and competence in preparing restaurant settings are the medium within which the business is learnt.

The purpose of this course is to introduce students the process of record keeping and preparation of financial statements. At the end of this course students will be able to describe how financial data is gathered, recorded, and analysed; prepare financial statements; and describe how these statements are used in performance evaluation and decision making.

The course aims to introduce students to the Front Office operations of a hotel through the enhancement of their knowledge and skills in the basic underpinnings of hospitality theory and procedures.

In addition to helping students to understand the importance of this department within a hotel the module will develop students’ skills in many of the basic operational functions such as budgeting, organisation, operations and staffing.

The purpose of this course is to introduce students to the principles and practices of leadership and encourage students and future managers to reflect on leadership styles so that they are able to motivate and inspire future subordinates.

The course gives examples and explanations of how to manage basic digital media marketing along with traditional marketing mechanisms used in industry today.

The purpose of this course is to learn the key concepts and stages of analyzing and apply using the range of financial statements presented in a hospitality business setting and from the managerial or business owner perspective.

Designed to provide essential digital awareness, literacy and skills to the students in the early stages of the BBA programme. The goal is to equip them with a digital survival kit that will see them through the degree programme and provide a distinct advantage in their internships and career pursuits.

This course introduces the theory of culture and supports analysis of the influence of culture on interactions in multicultural settings.

This course will discuss basic economic principles, theory, and reasoning, and then apply that knowledge to familiar and relevant circumstances through the lens of critical thinking.

Students are required to complete six (6) credits of foreign language. The language courses offered are Arabic, French and occasionally Mandarin and Spanish.

Students will be required to complete a 22-week paid internship as part of the degree programme. The placement will be facilitated by our Career Advisor in collaboration with our industry partners for a wide range of opportunities in operational and functional areas such as front office, housekeeping, food & beverage, marketing, events, learning & development, IT and guest services.

This course provides students with the knowledge to articulate the differences between design thinking, innovation, and entrepreneurship and to differentiate between an idea and a viable opportunity.

The aim of this course is to provide students with a base for reflection on topics related to both personal and business ethics.

This course provides an insight into the management of the revenue management area of the hotel operations and also includes the explanation of the best practices, techniques and strategies currently used in the hospitality industry.

The objective of this course is to help students understand the role of statistics in managerial decision making and equip them with the necessary analytical skill sets (including relevant software application tools) essential for effective managerial decision making.

This course introduces the fundamental theories and concepts concerning firstly, the functions of managing a hospitality business and secondly, the study of human behavior and its implications for the management of organisations.

  • Quality Management
  • Consumer Behaviour
  • Special Project
  • Business Law
  • Gastronomy
  • Special Interest Tourism
  • Social Media Management
  • Principles of Internal Control
  • Food Management and Media
  • Spa and Wellness Management
  • Club and Resort Management
  • Diving Tourism Management
  • Service Operations Management
  • Sustainability in the Hospitality Industry
  • Facilities and Installations Management
  • Introduction to Cruise Ship Management
  • Meetings, Incentives, Conventions and Exhibitions

 

Please note not all electives may run in each trimester but students will have a choice of electives in every trimester. Course structure, electives and delivery can change without prior notice.

Understand the need for an awareness of the key role that operational financial performance plays towards the maximising of value to the owner(s) from existing projects and assessing the potential value of future projects (financial feasibility)

This course provides students with an appreciation of, and ability to apply appropriate research methods in addressing hotel, catering and tourism related problems

This course provides an introduction to the nature of International Human Resource Management (IHRM), its evolution throughout the years which shaped it to what it is today, a strategic partner in the organisation and critical to the success of the business.

This course focuses on aspects of business law, primarily as it relates to torts (emphasis on negligence), and the effects thereof on the hospitality industry.

The course will draw on examples and practices from both developed and developing countries and will provide students with a clear understanding of tourism as a domain within its own right.

The course provides an understanding of the role of digital assets and management information systems in the conduct of business with a focus on hospitality and the wider services sector.

Understand why maximizing a Strategic Business Unit’s (SBU’s) operating profit and cash flow is critical to decision making in respect of the management of its capital assets. Emphasis is placed on application of financial feasibility and making the investment decision based on the results of the analysis.

Services Marketing is intended to broaden understanding of the concepts used in the current business marketplace and give and offer understanding of how marketing is practiced in service organisations in addition to other organisational settings.

This is a capstone course which integrates much of what students have learned until now from a “functional discipline” perspective (marketing, finance, human resource management etc.) and applies that knowledge to the study of sustainable competitive advantage.

Students are required to complete six (6) credits of foreign language. The language courses offered are Arabic, French and occasionally Mandarin and Spanish.

 

Dissertation

 

Consultancy Project

Internship Opportunities

Our internships are arranged with over 200 partners across the UAE, China, Europe and the USA. The EAHM internship network includes major luxury brands such as Jumeirah Group, Burj Al Arab, Armani, Ritz Carlton, Four Seasons, Marriott International, IHG, Atlantis, and Accor Group providing opportunities in various departments:

  • Learning & Development Intern, Burj Al Arab
  • Culinary Intern, Atlantis
  • Human Resources Intern, Mandarin Oriental Hotel Group
  • Guest Service Executive Intern, Madinat Jumeirah
  • Food & Beverage Intern, Jumeirah Al Naseem
  • Front Office Intern, Mariott International

To learn more, head to Career Services.

 

"The academy provides us with the education and background of hospitality. Furthermore, the students get help finding an internship placement in the world's best 5-star properties, which is the kickstart for our career."

- Intern, Burj Al Arab

"I gained a deeper understanding about the hospitality industry and also discovered a lot about myself which has helped me in my professional and personal endeavors"

- Senior Operations Coordinator, Magnify LLC

"Part of the curriculum requires students to embark on a 22-week internship to gain work experience (for first time workers), have an opportunity to build on previous work, and experience your field of interest"

- L&D Intern, Jumeirah Group

"With the internship program, EAHM gave me an opportunity to experience all the knowledge that I had gained during the first year."

- Intern, Jumeirah Emirates Towers
105

Programme Learning Outcomes

​​​​​​

  • Apply knowledge and skills to design and deliver hospitality services and experiences.
  • Integrate a broad and coherent theoretical and operational knowledge of hospitality as an interdisciplinary field of research and practice.
  • Work together with key stakeholders to acquire and convey knowledge and ideas effectively to achieve shared goals in unambiguous contexts. 
  • Reflect on your own conduct and the performance of others to improve their own interpersonal and hospitality operational skills and knowledge.
  • Formulate strategies for self-improvement based on feedback.
  • Be proficient in the application of digital tools and platforms.
  • Communicate and work effectively in culturally diverse environments.
  • Apply cognitive skills to collect, analyse and synthesise information to develop innovative and entrepreneurial solutions for routine hospitality problems.
  • Apply sustainability best practices in the management of hospitality businesses.

Requirements & Fees

  • Successful completion of high school programme with submission of transcripts in English.
  • English language proficiency of IELTS 5.5 or TOEFL iBT 71 or equivalent. If you don't have the required language level, you can improve your language and study skills with our English Foreign Language Programme.
  • Recommended minimum age of 18 years.

 

595
1034

Transfer Credits

We welcome students who wish to transfer their studies to EAHM from another university to complete their Bachelor's degree.

EAHM recognises credits earned at other accredited universities and applications for transfer are possible. 

To determine the number of credits that can be transferred, you must include with your Application detailed learning outcomes and the syllabus of the courses from your current university.

 

To learn more, contact our Enrolment Advisor.

Annual Intakes

January

April

September 

 

Revamping BBA

Alumni Success Stories

Farida Talaat, BBA

Meet Farida Talaat, our proud BBA alumna of The Emirates Academy of Hospitality Management, presently working as a Communications Advisor for the Government of Dubai. This is her story. Farida specialises in Public Relations and Marketing Communications, where she worked with several agencies such as Hill + Knowlton and MSLPR, as well as in-house with brands like the Jumeirah Group and Canon. Her journey began in Paris, France where she completed a 6-months internship with Hyatt Hotels, inspiring Farida to widen her knowledge and skills set through EAHM’s BBA programme. Upon graduation, she won herself a PR and Communications role at Burj Al Arab, building her career path in the same field. Today, Farida has worked with both small boutique clients as well as large multinationals. From various organisations in Dubai to the Canadian Bar Association and Ikea Canada in Toronto, Farida gained a great array of clientele throughout her career, leading to her first start up in FinTech. Curious to know about her experience at the Academy and the role it played in her career, here are some questions Farida helped us answer: How did your time and learnings at EAHM help with your career? “I gained a lot of skills and got great insight into the real world by working with senior executives even during my internships, which helped me gain technical and people skills. It really helped me become a businessperson.” What were your fondest memories at EAHM? “I had a lot of fun at the events held on campus, creating a good space for edutainment. Studying alongside students of different cultural backgrounds really opened my eyes on the world, and so was the study-life balance where we had lectures in the morning and could explore Dubai in the evening.” What would be your advice to our future graduands? “Make use of the generation you are from as you are exposed to new ways of doing things. Reach out to entrepreneurs, create connections, and widen your network. Use this opportunity to explore things like learning a niche skill or discover a hidden talent. Also, it’s very important to learn languages!” Is there anything else you would like to say about the decision to study at EAHM? “Hospitality is a very specialised field, but EAHM also provided me with general business knowledge. It allowed me to become the Communications professional that I am today.” Farida’s future shines bright as she tells us about her big plans that are underway with important players in the industry, entrepreneurial ideas to explore as well as opening an arts studio in Dubai to feed the artist in her. She chose Dubai to be her base for its unmatched infrastructure, being a tourism capital, and the perfect ecosystem it provides her to reach her business goals and success.

Read More

Nadine Seebacher

Director of Marketing, FIVE Hotels & Resorts

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Tom Hui

Marketing Executive, Dukes The Palm, A Royal Hideaway Hotel

Read More

Sandy Hayek, BBA

Co-CEO, TimeOut Group

Read More

Maximilian Rauch, BBA & MBA

Head of Shared Services, Procurement and Business development, Taleem

Read More

Chanel Venter, BBA

Founder & Managing Director, Magnify LLC

Read More

Conrad Sokolnicki, BBA & MBA

Senior Manager - Quality and Brand Experience, Rove Hotels

Read More

Christopher Lund, BBA

Executive Director, Head of Hotels, Colliers MENA

Read More

Quick Facts

Graduate students
Attendance Rate
Retention rate
Attrition Rate
Student to Faculty Ratio

FAQs

Our 200+ Industry partners provide a wide range of opportunities for our students. Depending on your interests and goals the internship experience can be in departments such as front office, F&B operations, housekeeping, banquets & events or in supporting roles for sales & marketing, HR or Finance & Revenue management. To learn more about internships, head to the Career Services page.

Classes are held from Monday to Thursday between 8 AM to 6 PM and on Friday from 8 AM to 12 PM. The exact timetable will depend on the term of your studies with classes being delivered in the morning or afternoon and time scheduled to complete assignments and research. There are no classes on weekends.

Yes. We have a range of scholarships available, from merit-based over-industry scholarships to discount options for alumni and siblings. Applicants will be assessed on an individual case-by-case basis. Please contact our Enrolment Advisor to find out more about available scholarships.

Yes! Admitted bachelor’s degrees’ applicants scoring between 4.5 and 5.5 on the IELTS or 32-79 iBT TOEFL have the option to enrol in the English as a Foreign Language programme to raise their score. Registration in the EFL programme is determined by TOEFL or IELTS scores and placement test scores, if needed. For more information, visit English as a Foreign Language page.

Yes. Admitted applicants can defer their application to the next available intake. Please contact our Enrolment Advisor to arrange the deferral.

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