Bachelor of Business Administration in International Hospitality Management

This course aims to introduce students to the managerial dynamics of the hospitality industry with a special focus on event management. While the first part of the course explores the hotel business and managerial areas of hospitality management, the second part concentrates on the events business in terms of demand and supply, special events and planning an event.

This course is designed to provide students with a comprehensive understanding of the global hospitality and tourism industry, as well as its management and marketing practices. Students will be exposed to case studies, best practices and real-world examples of successful hospitality and tourism management initiatives from around the world and the UAE context. 

The course is aiming to introduce students to the fundamentals of Digital Marketing. It will provide an understanding of marketing concepts, strategies and practices and explains the latest trend of marketing including new coverage of online, social media and mobile marketing. 

This course provides a clear understanding of the issues surrounding climate change, global warming, air and water pollution, ozone depletion, deforestation, the loss of biodiversity and global poverty in relation to the hospitality industry. Students will learn the theoretical underpinnings of sustainability and apply their knowledge through a hotel benchmarking exercise in the UAE and beyond.

This course is designed to provide an overview of the financial management and accounting principles that are relevant to the hospitality industry. Topics covered in this course include financial statements, budgeting, cost control, revenue management, capital investment decisions, and financial ratios. 

This course is designed to examine the essential elements of customer wellbeing and hospitality in service-oriented industries. Students will critically evaluate the impact of customer wellbeing on the hospitality industry and the strategies employed by service providers to enhance the guest experience. 

This course is designed to develop writing and oral presentation skills to the proficiency expected of a student at the university level.  Before beginning any writing or speaking project, one must know how to think critically. Students will be given ample opportunity to develop their reasoning and analytical skills and instincts.

This course aims to focus students' attention on the operational and business aspects of running a food and beverage business. Students will develop their skills and knowledge in developing and operating a successful restaurant and kitchen. The course will introduce the concept and integration of teamwork, work ethic, food and beverage product knowledge, restaurant design, finance, marketing, service, sustainability and the latest technology trends.

This course is designed to provide students with an in depth understanding of the culture of the United Arab Emirates (UAE) from a hospitality and tourism perspective. The course will cover the historical, cultural, social, and economic factors that have influenced the development of the hospitality and tourism industry in the UAE, and how this economic sector contributes to the shaping of modern UAE. 

This course is designed to provide students with an in-depth understanding of the legal and ethical expectations in hospitality globally. Through a combination of lectures, case studies and class discussions, students will explore the key principles of law and ethics, and corporate social responsibility, including stakeholder engagement, legal aspects of responsibility and sustainability.

This course is designed to provide students with an understanding of the principles and practices of human resources management and the impact of culture on the workplace. This course aims to inspire students about human resources and culture as we believe that people are the pillars of any successful hospitality business. The course will cover topics such as recruitment and selection, learning and development, compensation and benefits management, performance management, and labour relations. 

The Professional and Personal Development course is designed to help students develop key skills and competencies that are essential for success in their personal and professional lives. Through a combination of lectures, discussions, and practical exercises, students will learn how to improve their study skills, time management, digital literacy, personal branding, presentation, and grooming. The course is designed to give students a broad, well-rounded exposure to different occupations, industry groups, career search platforms and training programmes that will help them to launch their internship successfully.

See below list of electives*

This course will explore the intersection of Islamic culture and hospitality, examining how Islamic traditions, beliefs, and practices shape the experience of hospitality for both guests and hospitality professionals. Students will also be prepared to promote cross-cultural understanding and communication in the hospitality industry, contributing to a more inclusive and diverse industry.

This course aims to explore the role of design and visual communication. Students will develop their skills and knowledge in the use of design and visual elements in the hospitality and tourism industry. By the end of the course, students will have developed a strong understanding of the role of design and visual communication in the hospitality industry, and will have the skills and knowledge to create effective and engaging visual materials for use in hospitality contexts.

This course focuses on the principles and techniques of financial management as they apply to the hospitality industry. Students will gain an understanding of the unique financial challenges faced by hospitality managers and how to make informed financial decisions to maximize profitability. The course will cover topics such as financial statements, budgeting, forecasting, cash flow management, pricing strategies, revenue management, cost control, and capital budgeting. 

This course provides students with the fundamental concepts and tools needed to understand the emerging role of business analytics in organizations and shows students how to apply basic business analytics tools in a spreadsheet environment, and how to communicate with analytics professionals to effectively use and interpret analytic models and results for making better business decision. 

The course focuses on designing and developing a Food & Beverage concept and implementing it. The course will give the students crucial managerial skills, including media marketing, and the opportunity to network with industry professionals, which is essential to the food and beverage sector.

This course is designed to provide students with an understanding of the principles and practices of organizational behaviour and how they can be applied to improve organizational performance. The course outcomes are for students to learn how to apply these concepts to hospitality organizations and how to use them to create a more effective and productive work environment.

The aim of this course is to develop students’ understanding of the key concepts and principles of innovation in the context of entrepreneurial environments.  Therefore, concepts of governance for knowledge and innovation will be addressed to prepare students to understand and analyse how innovation processes are designed in businesses.

Tourism Economics course focuses on exploring the economic aspects of the tourism industry in the UAE and around the world. The course examines the economic principles that underpin the tourism industry and how they interact with various other factors, such as government policies, market conditions, cultural influences, and environmental sustainability.

This course aims to provide students with the skills and knowledge of guiding businesses in the formulation, implementation and evaluation of strategies. Attention is given to strategies for building sustainable competitive advantage and generating value for customers as well as society at large.

This course is tailored to enable students to acquire and hone their Spanish/French/Arabic language proficiencies. Emphasis will be placed on grammar, vocabulary, and pronunciation in Spanish/French/Arabic.

This course is tailored to enable students to acquire and hone their Spanish/French/Arabic language proficiencies. Emphasis will be placed on grammar, vocabulary, and pronunciation in Spanish/French/Arabic.

This course is designed to help students gain an understanding of responsible hospitality business strategy, including the development and implementation of a real business plan that takes into account corporate social performance, financing, funding, and operational management. They will plan, design and create a hospitality businesses and strategies bringing the responsible business management acumen into action.

This course provides students with an understanding of hotel design principles and the role of design in creating functional, aesthetically pleasing and sustainable hotel spaces. The course covers also elements of hospitality facilities and their management. Through practical exercises and case studies, students will learn how hospitality facilities are designed, operated and made sustainable.

The course aims at providing an overview of the key principles of research design as well as quantitative and qualitative research methods. This course provides students with an appreciation of, and ability to apply appropriate research methods in addressing hotel, catering, and tourism related problems. Coverage includes: the research process, literature searching, sampling, observational research, qualitative methods, quantitative methods, hypothesis testing, and measurement, data analysis, reporting research findings, and the elements of a research proposal.

The course will provide an overview of AI technologies and their applications in the hospitality industry, while emphasizing the importance of maintaining human-centred care in customer service. The course will cover a range of topics, including the role of AI in customer service and guest personalization. It will also examine the ethical considerations surrounding the use of AI in the hospitality industry, such as privacy concerns, data security, and transparency.

This course is designed to help students gain an in-depth understanding of the strategic initiatives, project management, and change management processes involved in transforming a hospitality business or business outlet.

This course focuses on the principles of real estate and asset management as they relate to the hospitality industry. The course will explore the challenges and opportunities associated with the ownership and management of hotels, resorts, and other hospitality properties. By the end of the course, students will have a thorough understanding of the real estate and asset management principles that are essential to success in the hospitality industry.

Building upon the hotel internship, this course is designed to help students develop their professional and personal skills through a focus on business ethics and leadership style via business reflection.

This course provides students with an opportunity to conduct primary and secondary research in an area of their interest, applying their theoretical knowledge and analytical skills gained in previous courses in their programme, resulting in the completion of a research project.

See below list of electives*

This course provides an opportunity for students to gain managerial experience and apply theoretical knowledge in the hospitality industry. Students will be supported finding managerial roles within the hospitality sector, including hotels, resorts, restaurants, and other hospitality-related businesses. This course will launch student’s career.

This course is designed to equip students with the skills and knowledge necessary to undertake consultancy projects in the hospitality industry. Working in small groups, students will engage directly with real-world hospitality management issues, applying problem-solving techniques, strategic analysis, and client communication skills.

This course is designed to help students to apply and critically analyze the principles of the experience economy, making use from market research, financial projections, marketing strategy underpinnings to enhancing the customer experience.

This course examines contemporary issues in the hospitality and tourism industry, with a focus on the UAE and global contexts.

An immersive course designed to actively engage students in real-world competitions and challenges within the global hospitality industry. Hosted by various esteemed international organizations, this course offers learning experience that fosters the development of students' transferable skills, soft skills essential for pitching and justifying ideas.